Fun Blogging

Google Analytics has been the leader of web analytics software and services for a while already, but there was one area where they suffered from the competition: real time statistics. It is an exceptionally useful tool for those who participate in the Google AdSense context advertising program, and need to measure the instant effect of the new posts, interface changes, new program launches on their sites. Until recently, you were not able to see how many visitors are visiting your site at that particular moment, what pages they were visiting, where they were coming from and so on. Yesterday, September 29, Google announced adding new features to Analytics, including real time tracking. Through their own words: The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constant...

Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box. At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases. The main idea behind this new feature is to save users a few seconds on each search and cut down on misspellings for search terms, business names or product names. Users may not notice much difference in their overall experience, however, for small businesses and online entrepreneurs, this new search method carries a few interesting ramifications. Since Google clearly ranks as the “900 lb. Gorilla” of the online marketing world, acting as de facto gateway to the Web for millions, any change to their system makes businesses nervous. Many have expressed concern that this latest change will force users of Google’s AdWords program, the search giant’s lucrative pay-per-click marketing arm, to pay for...